How to Achieve Goals in Digital Games: An Empirical Test of a Goal-Oriented Model in Pokémon GO

To effectively design digital games and gamified systems, it is important to properly understand the psychological behavioral processes that players use reach goals. Although numerous prior studies have examined individual adoption, use, continued of games, few attempts been made how people desire strive achieve The objective this study develop test a model achievement goals in gaming. Drawing upon theories goal-directed behavior, we propose conceptual describing goal setting, striving, attainment, feedback evaluations context mobile empirically proposed model, collected two sets (cross-sectional longitudinal) data from 407 users Pokemon GO. results generally indicate effort plays an role translating into attainment. In addition, found game points interaction effects on subsequent acquisition points. Finally, shows action strategies such as in-game payment deliberate planning differential satisfying experiences. Overall, our findings provide empirical support for efficacy goal-oriented theoretical tool explaining process striving obtain Our not only implications gaming but also contribute emerging research systems.